Why Viscose

NATURE
Made from natural wood

Viscose is a natural product made from wood and 100% biodegradable. The viscose process begins by dissolving wood pulp with sodium hydroxide and carbon disulfide. As a 100% bio-based product, viscose is the ideal natural alternative to acrylic, nylon, polyester and other petroleum-based synthetic fabrics.

COMFORT
Soft and silk-like feel

Viscose is known for its silk-like feel and softness. Like cotton, viscose fabrics allow the body to breathe, which makes viscose perfect for products touching your skin such as T-shirts, dresses, lounge wear and more.

GROWTH
Wood-based fibers market size grow the fastest pace at 5-6%

The growth of viscose-based fabric use in apparel has outpaced all of the key fibers including cotton and synthetic. A market research report notes that the growth of viscose fiber is expected to increase from US$12 billion in 2017 to US$16 billion in 2023. The increase is driven by better recognition of viscose's sustainable nature and its abilities to easily blend with other raw materials.